Valentine’s Day M&M’s® Strawberry Cupcakes

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We’re sending sweetness this Valentine’s Day with M&M’s® Strawberry Cupcakes! Valentine’s Day is usually thought of as being a spouse or significant other centered holiday. However, there’s no reason that you can’t share your appreciation and love for your friends and family during this special holiday, too!

M&M's® Strawberry Cupcakes for Valentine's Day

Valentine’s Day Cupcake Recipe

Today I’m making a batch of delicious M&M’s® Strawberry Cupcakes! M&M’s® Strawberry cupcakes are a perfect treat to share with friends, family, co-workers and other people in your life you wish to express gratitude and appreciation for on Valentine’s Day.

Strawberry Cupcake Recipe, Valentine's Day M&M's® Strawberry Flavor

While at Walmart shopping for M&M’s® Strawberry and other cupcake ingredients, don’t forget to pick up a sweet DOVE® Valentine’s Day heart shaped tin. This DOVE® Valentine’s Day tin is a perfect gift to go along with a M&M’s® Strawberry cupcake!

DOVE® Heart Shaped Chocolate Tin

Strawberry Cupcake Recipe

Find the printable M&M’s® Strawberry Cupcakes Recipe below the tutorial.
Strawberry Cupcakes Recpe

Strawberry Cupcakes

Let’s begin by gathering our ingredients. Ingredients include M&M’s® Strawberry, white cake mix, water, vegetable oil, eggs and gelatin. For the frosting we’ll use powdered sugar, vanilla extract, cream cheese and butter.

New M&M's® Strawberry with Cupcake Recipe

Mix the cake mix, oil, water and eggs in a bowl with a mixer or whisk. Once the cake mix is smooth, mix in the strawberry gelatin. Find the complete recipe below.

Making M&M's® Strawberry Cupcakes

Finally, mix in M&M’s® Strawberry by hand.

Mixing M&M's® Strawberry into Cupcake Batter

Once the gelatin and M&M’s® Strawberry are stirred in, we’ll scoop our batter into a baking cup lined cupcake tin. Fill cupcake wrappers about ¾ full – about 3 tablespoons.

Baking Cupcakes with M&M's® Strawberry

We’ll bake in the oven as instructed in the printable recipe below.

New M&M's® Strawberry Valentine's Day Flavor

Cream Cheese Frosting

For the frosting we’ll break out our mixer! Mix together butter and cream cheese until it’s nice and smooth.

Cream Cheese and Butter

Next we’ll slowly add the powdered sugar, while continuing to mix, until we reach our desired consistency.

Cupcake Frosting from Scratch

Add vanilla extract and continue mixing until incorporated.

Use food coloring to add a bit of color to your frosting. You can also split the frosting and only add color to some of the frosting. This is personal preference, I’m going to split mine. I added 24 drops of red to half of the batter, mixing with a spoon.

Pink Cupcake Frosting

Valentine’s Day M&M’s® Strawberry Cupcakes Recipe

Yields 36

Valentine's Day M&M's® Strawberry Cupcakes

M&M's® Strawberry Cupcake Recipe

15 minPrep Time

18 minCook Time

33 minTotal Time

Save Recipe


1 Package of White Cake Mix
1 1/4 Cups Water
1/3 Cup Vegetable Oil
3 Eggs
1 package Strawberry Flavored Gelatin (3 ounces)
1/2 cup M&M's® Strawberry
Fresh strawberries
8 oz. Softened Cream Cheese
1/2 cup. Softened Butter
1 lb. Powdered Sugar
1 tsp. Vanilla Extract


  • Preheat oven to 350 degrees
  • Prepare cupcake tin(s) with baking cups
  • Mix with mixer or whisk together by hand, vegetable oil, water and eggs in a medium bowl until smooth
  • Mix in strawberry gelatin
  • Scoop batter into baking cups, about 3/4 full
  • Bake in preheated oven for 16-20 minutes or until toothpick inserted into center comes out clean
  • Allow cupcakes to cool for 10 minutes in cupcake tin, then move them to wire rack
  • Once completely cooled, decorate with frosting and M&M's® Strawberry!
  • Mix softened cream cheese and softened butter with a mixer
  • Slowly add powdered sugar until desired consistency is reached
  • Add vanilla extract, mix until incorporated
  • Frost cupcakes & decorate with M&M's® Strawberry!
Recipe Type: Dessert

Valentine's Day M&M's® Strawberry Cupcakes

Your friends will love you a smidge more for thinking of them this Valentine’s day, and their love for you will go to a whole new level when they bite into these delicious M&M’s® Strawberry cupcakes! Pack a couple of boxes with cupcakes to hand out to your friends and family on Valentine’s Day – and don’t forget to share a few DOVE® Valentine’s Day heart shaped tins, too!Strawberry Cupcake Recipe, Valentine's Day M&M's® Strawberry Flavor

What’s your favorite Valentine’s Day treat to share with friends and family?