Social Fabric On The Road – Los Angeles

Social Fabric is a community of social influencers, like myself, who are hired to produce content for some of the largest brands in the world. This conference was an educational conference intended to help influencers increase the value of their relationships with both blog visitors, like yourself, and the brands they work with to bring you awesome content.

Social Fabric University On The Road LA - #SoFabUOTR. An educational conference for bloggers and online influencers.

Social Fabric has helped me become a better blogger and social influencer, which is why I decided to attend this conference. Social Fabric University On The Road (#SoFabUOTR) was the first conference I’ve attended as a blogger, and since Katie (my S/O) is such a big part of my blog, she attended the conference with me. I am pleased to say that the conference not just me, but exceeded my expectations. It was worthwhile trip, for sure!

If you are a blogger and/or social influencer, I would highly recommend you attend a Social Fabric University On The Road conference next year! Meanwhile, here are a few things I have to say about the conference and our trip to California…

Rainbow Lagoon Long Beach California

Social Fabric On The Road – Los Angeles

The Social Fabric University On The Road is offered several times per year in different locations around the country. We carved out time in our schedules to attend SoFabU OTR in Los Angeles, California.

As you may have noticed, I do have sponsored content on my blog from time to time. Social Fabric is one company I work with to bring you this content. They connect me with some of the largest national and international brands, like MARS Inc — if you’re a regular reader of my blog you know why I’m pointing out MARS… 🙂


The particular Social Fabric University conference we attended was held at the Hyatt Regency in Long Beach, California. The venue was great, the staff was nice and conference was fantastic!

SoFabU On The Road Los Angeles Conference

We were in attendance for the three main sessions offered at the conference. There were plenty of Social Fabric employees, managers, leaders and others in attendance which made for a great networking opportunity. We discussed blogging, influencer relationships with brands and readers, the conference sessions, goings on in the world of influencer marketing and advertising and we also had the opportunity to get to know one another on a more personal note. It was especially nice to meet so many people I have had the pleasure of working with since joining the Social Fabric community.

SoFabU On The Road Speakers

The speakers brought their expertise in three main educational sessions; SEO, Canva and Sponsored Content. All three sessions were very well organized and produced a lot of great information. There were a lot of takeaways from each session which will help my blogging and social influencing career moving forward. I think Katie also came away with a better understanding of what I do and how the systems work; from the research and nitty-gritty parts of blogging, to editing photos and crafting sponsored content for brands.

Speakers and Topics

Alea Milham Speaking at Social Fabric On The Road, LA
Photo Credit: Social Fabric

Alea Milham

Alea Milham, who is a recipe creator and author of Prep-Ahead Meals From Scratch and blogs at Premeditated Leftovers, was our first speaker. Her session was focusing on strategically using search engine optimization and social media to increase traffic and income.

Sarah Mock at Social Fabric on the Road LA
Photo Credit: Social Fabric

Sarah Mock

The next speaker was Sarah Mock from Savoring the Good. Her session aimed to teach bloggers how to effectively use Canva to create blog and social media graphics. Every platform has different size image requirements, and creating these images can be done in an online program called Canva, she taught us how to use Canva to create content for Pinterest, Facebook, Instagram and Twitter as well as our blogs.

Amy Fulcher at Social Fabric on the Road Los Angeles
Photo Credit: Social Fabric

Amy Fulcher

Sponsored content was the next topic. Amy Fulcher, who blogs at As The Bunny Hops, talked about sponsored content and how to make it not feel sponsored. You as the reader love to visit our blogs, discover awesome recipes and DIY projects, but like anyone – including us bloggers – you don’t want to be pelted with advertisements every time you click a button! We don’t blame you! Amy talked about how to create sponsored blog content without being an in your face advertisement.

Travelling to California!

Once the conference was over, I couldn’t leave California without drumming up some awesome travel content for you. We visited a few different places, took a lot of pictures and have a lot of fun stuff in store for you throughout the next several months.

While we were in Long Beach, we did a lot of walking around. We walked the docks, went on a boat to tour of Rainbow Harbor, we visited the Aquarium of the Pacific and even caught a pacific coast sunset!

We left Long Beach the morning after the conference and made a beeline for Hollywood. We had 2 days to spend in Hollywood, the first day we visited the LA Zoo and then went on a Hollywood tour — yes, one of those touristy van tours through Hollywood! The second day we spent the day at Universal Studios – stay tuned for several blog posts about our adventures at Universal!

You’ll find all this and more coming up on the blog throughout the next few months so sign up for email alerts and stay tuned!

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