Why Your SMART Goals Are Not So Smart

Why your SMART Goals are not so smart!

Is this the time of year when you start to think about setting goals? Well, there are several methods to setting goals and one of the most successful methods is SMART goal setting. If you’ve never heard of SMART goals, you’ll learn something here today. If you have heard of SMART goals but have never used them, well – you’re stupid. If you have heard of SMART goals, but never seem to accomplish them – it’s because the goals you’re setting are not so smart.

I’m going to show you how to use SMART goals and set goals that will work and goals that you can reach.

Ready? No? Oh well. Let’s go!

SMART Goals are…

  • Specific – What specifically do you want to accomplish?
  • Measurable – Measure the progress of your goals.
  • Attainable – Is this goal within reach? How are you going to achieve this goal?
  • Relevant – Your goals can be specific, measurable and attainable but if they’re not relevant – they’re junk.
  • Time Sensitive – When will this goal be accomplished?


The main reason SMART Goals fail is because people Set ’em and Forget ’em. This is not an infomercial and you are not Ron Popeil! Write your goals down, keep them on your fridge, stick them on the bathroom mirror – put them somewhere you will see them every day. Don’t forget about your goals – stick to them and achieve them!


Not setting Specific goals. When we talk specific goals, we mean specific! Not “Lose weight”. We mean “Lose 30 Pounds”.  A specific goal gives you a much better chance of achieving it than a vague goal does.

Use the 5 W’s — WHO, WHAT, WHEN, WHERE and WHY!

  • Who? ME
  • What? Lose 30 Pounds
  • When? By July 1st
  • Where? Home and Gym
  • Why? To be healthier


Not measuring your goals. If you’re not measuring your goals – you’re not staying on track and you’re not going to achieve them. To Measure your goals, use a daily log, calendar, white board – what ever you need to use to make sure you’re working towards your goal. Set mini SMART Goals to move towards reaching your ultimate goal.


If your goal is unrealistic and not attainable – you can’t possibly reach it. Don’t set a goals that are beyond your reach. Take a strong look at your daily life, the time you have to devote to reaching this particular goal and set a realistic goal, a realistic time frame and stick to it. Get it done.


Irrelevant goals are a waste of your time. If your doctor told you that you need to lose 30 pounds, don’t set a goal of running a marathon next week. It probably wont work and this type of goal reeks of failure. Set goals that you know are achievable for you and your lifestyle.

Time Sensitive 

A SMART goal should have a deadline and you should stick to it! Setting a date for completion of your goal gives you the motivation you need to achieve your goal in a realistic amount of time. People who don’t set deadlines for their goals often push their goals to the sidelines and forget about them. Be serious about your goals – set a time frame and stick to it!

Finally, use these questions to help motivate yourself:

  • What can I do TODAY to help me reach my goal?
  • What can I do THIS WEEK to help me reach my goal?
  • What can I do THIS MONTH to help me reach my goal?

I hope this will help you make and stick to your SMART Goals. What goals do you plan on working towards?